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Ares United
Transparency

The ledger.

Every month we publish the full profit and loss statement: what came in, what went out, who got paid and how much. Including the months it does not look good. No esports org at this level does this, which is exactly why we said we would.

Published so far

Nothing yet.

There is no report on this page because there has not been a full month to report on. The first one covers the first complete month of Council membership and lands within seven days of that month closing.

We could have put up a sample with invented numbers to make the page look finished. An empty page on the transparency section is more honest than a fake one, and if we are going to publish the bad months we should be able to publish the empty ones.

Founding Council members are credited in the first report.

The format

Same five sections, every month.

Fixed structure on purpose. You can put any two reports side by side and see exactly what moved, which is impossible if the format changes to flatter the month.

01

Revenue

Council dues broken down by rank, plus sponsorship, merch and anything else that came in. Gross, before Stripe takes its cut, with the fees shown separately so you can see the real number.

02

Creator payouts

Every gifted sub routed to a creator, listed by creator name and amount. This is the section that matters most, because it is the one that proves the model does what it claims.

03

Roster costs

Player support, coaching, tournament entry fees, travel, and anything else attached to a competing roster. Including the things we wanted to cover and could not afford to.

04

Operations

Software, hosting, production, design, and the unglamorous subscriptions that keep an org running. The founder’s own pay is not in here, because it is a private employment matter and not an org expense.

05

Net position

Surplus or shortfall, plus what we learned and what we got wrong. A month that lost money still gets published, on the same day, in the same format.

The line

Open books, not open season.

Publishing the finances does not mean publishing the people. There is a line, it is drawn in the Privacy Policy, and it does not move.

Always published
Every figureRevenue, costs, net, in full
Creator payoutsBy name and amount
Member countsTotals per rank
MistakesWhat went wrong, and what it cost
Never published
Your real nameOnly a display name you choose
Your email or addressNever, for any reason
Your creator pickAggregated, never attributed to you
Player pay detailsTotals yes, individual contracts no

Signed creators agree to having their payouts published by name as a condition of being signed. Council members are never named without choosing to be, and only from the Warrior rank up. See the Privacy Policy for the full detail.

The rules

How to catch us out.

Transparency that only happens when it is convenient is marketing. These are the conditions that make it worth anything, and the ones to hold us to.

01

Within seven days

Every report publishes within the first seven days of the following month. A late report is itself a thing worth noticing, so if one is late, ask.

02

Bad months too

The commitment is worthless if it only applies when the numbers flatter us. A month where we lose money, miss a payout or make a bad call publishes on the same schedule.

03

Nothing gets edited quietly

Once a report is published it stays up. If a figure turns out to be wrong we correct it in the following report and say what changed, rather than editing history.

04

Questions get answered publicly

Ask about a line item and the answer goes in the next report or on the FAQ, not in a private DM. If a number cannot be explained in public, it should not be in the report.

Be there for the first one

Watch the numbers.

Council members read every report before it goes public, and founding members are credited in the first one. If the model does not work, you will see that before anyone else does.

Get it when it lands

Reports go out in Discord the day they publish, and there is a monthly email that is nothing but the report. No other marketing on that list.